Project overview
SARA is a purpose-led vegan haircare brand, built on over 22 years of industry experience. The founder wanted to launch not just a beautiful new website, but a complete digital ecosystem that could support sales, storytelling, and customer experience. This project was about creating a sleek, modern e-commerce presence while also building out the backend workflows needed to run the business efficiently — all without relying on Shopify or juggling multiple disconnected tools.
Problem
SARA was starting fresh with a new product line and brand identity but needed a digital foundation that could scale. Most e-commerce brands default to Shopify, but that would have meant stitching together different third-party apps for checkout, subscriptions, email, and CRM. The result? High costs, complicated workflows, and limited flexibility. SARA needed something more unified: a website and system that could handle product sales, customer journeys, and marketing — all in one place.
Solution
We designed and developed a clean, premium e-commerce site that mirrors the values of the brand: minimal, elegant, and purpose-driven. Product pages were structured to spotlight each item’s benefits, ingredients, and usage while giving customers an effortless shopping experience. The brand story was woven throughout, connecting sustainability, care, and results.
Behind the scenes, the entire business now runs inside Digital Craft’s platform. From product management to automated emails, order notifications, and customer retention workflows, everything is centralised. No Shopify, no external plugins — just one streamlined system powering the whole operation.
Impact
With this setup, SARA has:
✔ A professional online store that feels aligned with the brand’s luxury positioning
✔ Streamlined operations that cut costs by removing the need for Shopify and third-party apps
✔ Automated customer touchpoints — from order confirmations to marketing campaigns — that save hours of manual work
✔ A digital presence that can grow as the brand expands its product range and customer base
Conclusion