Against The Odds is a UK-based charity deicated to supporting those facing the struggles of gambling addiction and also making those who are most vulnerable aware of the disease. They asked me to redesign their website to look more modern and trustworthy. The goal was to clearly show how their workshops for education and promote how they focus on awareness and helping those reover who are battling the addiction.
The core site previously lacked depth in its brand storytelling, missing a strong thematic or immersive layer to draw visitors in. Users were not experiencing the level of sensory and exploratory interaction needed to create an emotional connection with the brand. As a result, there was a missed opportunity to provide a structured environment where the brand’s history, hidden stories, and unique narrative could unfold in an engaging and memorable way
I designed a clean, modern layout that makes Against The Odds' value clear right away. I created strong headings, showed real case studies, and added clear CTAs. The new site explains the benefits, builds trust, and helps users understand how Against The Odds impacts the community.
The new design feels more professional and makes a strong first impression. Visitors now see what Against The Odds offers within seconds. The site now matches the quality of the brand.
This project was about turning a basic website into a high-converting highly visual masterpiece. Against The Odds now has a site that communicates clearly and feels like a charity you can trust. A clean structure and better messaging made all the difference.
